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AI: The New Uncomfortable Truth
On AI, authenticity, creativity and what it means to sound human in an automated world.
When Everyone Uses AI, Originality Becomes Rebellion
"AI slop" was 2025's word of the year. A year later, companies are racing to certify content as "human-made" and charging a premium for it.
AI Didn't Kill Creativity. We Did.
Creativity scores started falling in 1990. Pop music started homogenizing before streaming existed. The "AI killed creativity" story has a timeline problem.
The Influencer Who Doesn't Exist
Virtual influencers get 3x the engagement of real creators, and nearly half of consumers who say AI marketing makes them uncomfortable follow one anyway.
Why Are We Paying Humans to Pretend They're Authentic?
Brands pay creators to look unpaid, bad lighting, one take, casual delivery, because it converts. Now AI avatars do the same performance without a human at all.
Can You Still Tell a Human From a Machine?
GPT-4.5 was judged "more human" than actual humans in a real Turing test. The stranger finding: we're not getting worse at spotting fakes, we're getting worse at trusting what's real.
The Internet Is Becoming a Very Convincing Lie
Deepfakes fool people constantly. But the bigger danger might be the opposite: real evidence getting dismissed as fake. A look at the "liar's dividend."
What If Authenticity Is Dead Already?
Instagram just started penalising undisclosed AI influencers. A close look at what that reveals, we're not rejecting fake content, we're rejecting being lied to about it.
That's all 7 articles